The Full Listing Of YouTube Advert Sizes And Specs –

YouTube is a serious drawcard for companies. It’s house to a big captive viewers, full of individuals on the lookout for content material in nearly each area of interest below the solar. For those who’re planning on capitalising on this massive and rising viewers, this weblog put up consists of all it’s worthwhile to find out about YouTube adverts sizes and specs.

The Full Listing Of YouTube Advert Sizes And Specs:

Why YouTube Issues to Companies

Earlier than YouTube turned the video-on-demand mammoth it’s at this time, it was struggling on-line relationship website. Video was at all times on the coronary heart of the enterprise mannequin, and at that stage, its founders believed that it could fly. The thought was to provide customers the prospect to discover a date by looking by means of a web-based video profile. Alas, the idea by no means caught. In a bid to determine what would develop into of the enterprise, a eureka second struck. Realising that video was in style (and rising in recognition), the nice pivot transpired. 

At the moment, there’s no escaping simply how essential video and YouTube are to model success. 

Right here’s a take a look at 4 the reason why YouTube can serve any enterprise at this time.

World Attain

YouTube formally has over 2 billion customers worldwide. That’s a 3rd of the web. Promoting on YouTube provides you ample alternative to achieve a big captive viewers.

Search Gaint Standing

YouTube can be the second-largest search engine on the planet. And whereas most individuals are conscious of this, as a result of it’s owned by Alphabet (Google’s dad or mum firm) content material that ranks on YouTube additionally tends to rank properly on Google. What’s extra, Google has began to supply extra YouTube video within the video carousel on the high of search outcomes pages. This implies extra individuals watching extra content material and publicity to mode adverts.

The Full Listing Of YouTube Advert Sizes And Specs

Video is booming. At the moment, analysis exhibits that over 250 million hours of video is consumed on YouTube each day, whereas simply over 500 hours are uploaded every minute. The expansion of user-generated content material has spurred each consumption and uploads. And these are each good for manufacturers on the lookout for wider attain for his or her adverts.

The Excellent Site visitors Supply

As video continues to develop in recognition, persons are changing into extra open to taking motion after viewing video content material. For instance, a examine by Tubular Insights confirmed that 64% of customers buy after seeing an advert.

YouTube Advert Sizes and Specs

YouTube presents seven advert codecs, every designed to assist advertisers accomplish numerous objectives. Right here’s a glance every advert format that can be utilized.

Show Advertisements

Show adverts seem to the correct of the function video and may function above the video solutions record. On bigger gamers (assume bigger screens on numerous units) show advert might seem under the participant. 

  • Platform: Desktop
  • Picture: 300×250
  • File sort: GIF, JPG, PNG
  • File dimension: Most. 150KB
  • Most animation size: 30 seconds

Overlay Advertisements

Overlay adverts seem on the decrease 20% portion of your video. Overlay adverts are designed to attraction to desktop customers because of the quantity of display actual property. 

  • Platform: Desktop
  • Picture dimensions: 480×70 or 728×90 picture adverts or textual content
  • File sort: Static .GIF, .PNG, .JPG
  • File dimension: 150 Kb

Skippable Video Advertisements

Skippable video adverts play earlier than the principle video begins. Relying on how YouTube servers up content material, is feasible for viewers to see a couple of skippable adverts. The sort of advert permits viewers to skip adverts after 5 seconds in the event that they select. Offering viewers with the choice to skip your advert may result in viewers experiencing a mixture of skippable and bumper adverts play back-to-back. 

  • Platform: Desktop, cellular, TV and sport consoles
  • Have to be uploaded to YouTube
  • Companion picture specs:
  • 300×60 pixels
  • JPG, static GIF, or PNG
  • Google advert picture insurance policies apply
  • Most Measurement. 1KB
  • Size: Most 6 seconds

YouTube Companion Banner Advert Specs

youtube banner specs 2021

YouTube’s companion adverts are small, static photographs displayed under a video or within the right-hand margin of your display. Given the character and placement of this sort of advert, they’re designed to attraction to desktop customers. 

  • Unit: 300 pixels by 250 pixels
  • File sort: GIF, PNG, JPG
  • File dimension: 150KB

Non-Skippable Video Advertisements

Non-skippable video adverts have to be watched earlier than your video might be seen.

These adverts may seem earlier than, throughout, or after the principle video, and relying on the area you’re concentrating on, they’ll additionally play for 15 or 20 seconds.

  • Platform: Desktop and cellular
  • Have to be uploaded to YouTube and the movies themselves have to be public or unlisted
  • Companion picture specs:
  • 300×60
  • JPG, static GIF, or PNG
  • Observe Google’s picture advert insurance policies
  • Most dimension: 150 KB
  • Size: 12 seconds to three minutes (lower than 30 seconds really useful)

Bumper Advertisements

Bumper adverts are non-skippable video adverts that play of as much as 6 seconds earlier than the principle video might be seen. Turning on this feature might present viewers a mixture of skippable and bumper adverts play again to again.

  • Platform: Desktop and cellular
  • Have to be uploaded to YouTube
  • Companion picture specs:
  • 300×60 pixels
  • JPG, static GIF, or PNG
  • Google advert picture insurance policies apply
  • Most Measurement. 1KB
  • Size: Most 6 seconds


Sponsored playing cards show content material which may be related to your video, corresponding to merchandise featured within the video.

Viewers will see a teaser for the cardboard for just a few seconds. They’ll additionally click on the icon within the high proper nook of the video to browse the playing cards.

  • Platform: Desktop and cellular
  • Media: picture
  • Format: JPG, PNG, GIF
  • Side Ratio: 1:1
  • Size: 15 or 20 seconds
  • File Measurement: 2MB most

Finest Practices for Creating YouTube Advertisements

YouTube advert sizes and specs apart, creating efficient adverts is actually what issues in terms of producing outcomes. Right here’s a set of greatest practices that can assist you produce successful adverts.

Get a Agency Deal with on Your Very best Buyer

Entrepreneurs the world-over perceive the significance of purchaser personas. They get that an intimate understanding of purchaser challenges, wishes, fears, wants and worth assist create highly effective advertising content material. However usually, there’s a disconnect between what personas are and find out how to use them. 

Enter the Earlier than and After Grid. Launched by DigitalMarketer, it’s a straightforward and efficient technique to join the dots that result in well-structured YouTube adverts. The grid helps to outline what your purchaser’s state is earlier than they expertise your advert, and what it ought to be after they view it. Having a transparent image of each states helps entrepreneurs create a straight line consumers can comply with, one which results in a beneficial end result.


Use Focusing on

Digital advertising presents the very best likelihood of discovering your excellent clients. YouTube collects tons of knowledge on person habits, all of which is used to assist advertisers higher perceive and goal audiences. And with the usage of affinity audiences, buyer affinity audiences, life occasions, in-market audiences, customized intent viewers, and extra, there are a lot of methods to slim your focus to generate outcomes.

Hooks Matter

The primary few seconds of your video advert could make or break the success of your advertising marketing campaign. In case your video doesn’t hook your viewers, they’ll possible skip your advert or ignore it. To design an efficient hook, lead with a powerful and assertion or query that get’s your viewers pondering. Curiosity is a strong psychological set off, so be sure you apply it to get extra views, for longer, and extra click-throughs.

Be Profit-Centered

Whereas curiosity will assist you to hook an viewers, your advert has to reply the outdated “what’s in it for me? query. Individuals are at all times on the lookout for worth, and offering some in your advert will assist reassure audiences that what you’re providing is legitimate, helpful, and price their time.

All the time Use a Name to Motion

Calls to motion are a quintessential element of all efficient advertising campaigns. However usually, they aren’t sturdy sufficient. Create yours with a extra particular, action-oriented method. For those who’re providing a free productiveness app obtain, take into consideration the worth your viewers goes to achieve. Gown it up as not only a obtain, however “an opportunity to reside a fuller and extra rewarding life”.

Plan for What Occurs Subsequent

Advert scent is all about serving to consumers join the dots between your advert and touchdown web page. Whereas this isn’t information, usually entrepreneurs miss out on the chance to attract consumers in. Create touchdown pages that stretch the connection you made together with your add. Additionally, take into consideration what you actually need consumers to really feel after they’ve left your advert and touchdown in your web page. Protecting these ideas in thoughts (and utilizing the Earlier than and After Grid) makes for clearer and extra compelling advertising.

All the time Stick with YouTube Pointers

Pointers are there for a motive, and in terms of YouTube advert sizes and specification, it’s a must to comply with them or danger your account getting flags. Remember to solely create adverts that adhere to YouTube’s tips.


YouTube as sizes and specs are inclined to evolve as platforms do. Proper now, these are what YouTube presents advertisers, and there’s an ideal alternative to capitalize on YouTube’s massive and rising person base. As your create your adverts, take note of one of the best practices shared right here together with YouTube’s tips to create successful outcomes.