CreatorIQ Evaluate | Pricing & Options (2021)

If you happen to hadn’t heard of CreatorIQ earlier than this yr, I’d be stunned when you made it to December with out the platform’s title changing into recognized to you. Particularly when you’re studying this, since you’ve clearly simply now heard of it. 

Based in 2014 by Igor Vaks, the platform is one thing of an anomaly on this fast-growing market. We usually see two forms of platforms to evaluation on this website: people who have been based by tech individuals, and people who have been based by advertising and marketing individuals. Within the case of the previous, the very best ones we’ve seen are these which might be good wanting, effectively executed software program with some minor deficiencies in options that entrepreneurs would need. As for the latter: they’re extremely full-featured, no stone unturned, however usually have some minor deficiencies within the person expertise. CreatorIQ was based by a no-doubt-about-it tech man—Vaks earned his BS and MS in Programs and Management Engineering and spent his profession doing the sorts of belongings you’d anticipate with that diploma. However I’ll be damned if CreatorIQ doesn’t seem like the product of an individual who’s lived and breathed advertising and marketing for many years. 

Credit score for that goes to the meeting of a staff of various backgrounds and skills in advertising and marketing, gross sales, product evangelism, buyer success, and customer support. The result’s a product that’s really end-to-end, with an interface that’s polished and environment friendly.

Nonetheless, what really stands out about CreatorIQ is the way it depends on tech to not solely simplify the influencer advertising and marketing course of, but in addition to resolve a number of the issues which have lengthy plagued the trade as a complete: follower fraud, inflated attain metrics, and inauthentic/mercenary influencers. How they’ve achieved this might be defined in The Particulars; for now it’s sufficient to know that CreatorIQ as an organization appears tireless in its pursuit of constructing a greater platform.

These efforts haven’t gone unnoticed, both. There’s the spectacular roster of purchasers, which incorporates some very huge names—like Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren. There’s the $15m in enterprise capital they’ve acquired by two rounds of funding. There was the small matter of being named the Greatest Influencer Advertising platform on the 2019 MarTech Awards. 

Clearly, they’re doing one thing proper, and there’s no time like the current to see what that appears like.


Abstract:


Pricing

CreatorIQ doesn’t make their pricing public. That mentioned, this isn’t software program for the SMB set. The platform was designed—and is utilized by—firms with deep pockets. To offer you an thought of who’s utilizing CreatorIQ: the smallest purchasers of their revealed listing are incomes round $100m yearly. That doesn’t imply it’s a requirement, it’s only a guideline to know the area of interest they’re serving. 


The Particulars

There’s rather a lot occurring in CreatorIQ, a lot in order that it might be troublesome to cowl all of it on this restricted area. If, on the finish of studying this, you end up asking “Yeah, however does it do that factor that one other platform I do know of does?”—the reply is sure. Sure, it does. On with the present:

As with every end-to-end platform, use of the product begins with influencer discovery. CreatorIQ integrates instantly with social platform APIs, and its AI-powered algorithm analyses over 1 billion public (sure, billion) social accounts and their content material, checking every little thing in opposition to a set of standards to see in the event that they benefit being added into the platform database. There are at present greater than 15 million creator accounts listed on the system, which seems like an terrible lot to sift by. However that’s the place the AI is available in and saves the day.

CreatorIQ takes a “content material first” method to its discovery, which implies that it isn’t simply in search of key phrases in a bio or caption, and isn’t simply counting on what these creators say about themselves to index and categorise them. As an alternative the AI appears to be like in any respect the discrete components of any given piece of content material—the picture itself, the placement, mentions, even emojis—and makes logical inferences. If the picture exhibits somebody having a beer on a seashore, these turn into searchable key phrases by the invention engine. If the caption mentions a musician, the AI is aware of that music is an curiosity. If the placement is exterior the creator’s hometown, however a spot they return to regularly, the AI notes this as a journey affinity. If there are emojis displaying recreation controllers, the AI provides gaming as an curiosity. On and on it goes, for each submit of each creator that’s in CreatorIQ’s database. The result’s a discovery device that can present you influencers which might be astoundingly related.

creatoriq dashboard

Simply as necessary is the vetting achieved by the AI to confirm authenticity. Those that are gaming the system with faux followers and bots might be came upon. The AI assigns every influencer an “Integrity Quotient,” which will help you discern simply how genuine an viewers is (or isn’t). Grossly fraudulent accounts gained’t even be introduced into the system. 

When you’ve recognized the influencers you wish to work with, you may invite them by way of e-mail to hitch your community. That is achieved by a white-labeled, absolutely customisable portal the place they’ll register with you and undergo an onboarding course of. This course of will get all of the boring bureaucratic stuff out of the way in which upfront: influencers create an account, can fill out any tax and compliance varieties, self-identify their pursuits, and arrange their cost choices. In case your model is in, say, style, you will get their sizing info proper then and there, too. 

creatoriq dashboard

Most significantly, that is the place they’ll join their social accounts to your portal and authorise CreatorIQ to ingest all the info that the general public APIs can’t get you. The most important upside to that is the platform will be capable of get you rather more dependable details about their viewers and engagement. The outdated manner of calculating potential attain is simply to have a look at their follower rely. If somebody has 30,000 followers, then that’s the quantity most platforms will consult with for attain. Right here, with the one-to-one connection between account and platform, the AI can have a look at how many individuals are literally being seeing their content material (not all followers see all posts) and make extra correct predictions as to what their attain will seem like for you. 

As you construct out your community, you’re in essence creating your personal non-public market. Influencers aren’t logging on to CreatorIQ to search out alternatives; they’re logging onto your portal to see what your model has occurring. You gained’t be competing with different manufacturers, or your opponents, to get their consideration. You’ll create marketing campaign briefs, broadcast them out, and—as a result of all of the varieties and docs and information you want from influencers is collected up entrance, there’s nothing extra to do however to maneuver forward with the marketing campaign, approve or deny content material, and difficulty funds.

All of it appears to be like, feels, and acts just like the influencer marketplaces we’ve turn into accustomed to, besides that—once more—it’s your market. And it’s significantly extra strong than your common market, particularly round collaboration. There are many alternatives for energetic customers of CreatorIQ to speak, annotate, and in any other case share info round. However you may also share sure elements of the marketing campaign, whether or not it’s to evaluation potential creators or have a look at the reporting, utilizing non-public hyperlinks. This permits these out and in of your organisation who want to observe the goings-on (however don’t must be doing the rest) to click on their manner over to the knowledge they should get.

That is particularly helpful for the reporting operate. Whereas exportable stories are supported, the chief mechanism for seeing marketing campaign stories is instantly inside your CreatorIQ portal. This can be a huge deal as a result of the stories are dynamic. You’ll be able to filter and kind the knowledge any manner you’d like, scroll by the content material gallery of a marketing campaign or particular person efficiency metrics, after which drill down additional for much more detailed info. You’ll be able to’t try this with a PowerPoint slide deck. 

Much more spectacular is the flexibility to customize the stories. Every thing is widget-based, so you may have the facility to take away pointless fields, reorder them on the display screen, and even add in particular knowledge factors or KPIs that aren’t coated out of the field. You’ll be able to’t try this with a slide deck, both.


Conclusion

I’ll repeat once more right here that CreatorIQ is exhaustive in its skill and scope, which implies that this evaluation can solely go over a lot. I’ve tried to spotlight what I felt have been the most important differentiators for the platform, these options you may’t get wherever else. 

However in a manner, one factor that CreatorIQ has you can’t get wherever else is, for lack of a greater option to say it, all of it. If you happen to’re an enormous company or massive enterprise in search of a really all-in-one resolution, the very best factor you are able to do is schedule a demo to see for your self all it has to supply. Whereas I don’t actually understand how a lot it prices to make use of, I can safely say that if it’s in your finances, it’s cash effectively spent.

Continuously Requested Questions

What does CreatorIQ value?

CreatorIQ doesn’t make their pricing obtainable to the general public. Nevertheless, you will need to be aware that in accordance with their revealed listing of purchasers, their smallest shopper earns about $100 m per yr. Contemplating this, you’ll have a greater understanding of the specialised section of the market that they serve. CreatorIQ shouldn’t be for small and medium-sized companies, however for companies with plentiful monetary assets.

What does CreatorIQ do?

CreatorIQ instantly integrates with the APIs of social platforms. Its AI-powered algorithm analyzes greater than 1 billion public social accounts, checking every little thing in opposition to a set of standards to find out in the event that they benefit being added to the platform’s database. At present, there are over 15 million creator accounts listed on the system. Because of this, it’s going to present you influencers which might be very related, serving to you to determine influencers whom you wish to work with.

What are the benefits of utilizing CreatorIQ?

It is possible for you to to get rather more dependable details about an influencer’s viewers and engagement. Its AI can have a look at how many individuals are literally seeing an influencer’s content material to make extra correct predictions as to what the attain will seem like for your online business. It can additionally give each influencer an “Integrity Quotient” that can assist you work out how genuine an viewers is. Its influencer market is extra strong than the typical market. As every little thing is widget-based, you may also customise stories simply.

Is CreatorIQ good?

Based in 2014, CreatorIQ is exhaustive in its scope and talent. It affords many options you can’t get wherever else (and does every little thing that different comparable platforms provide). It’s actually an all-in-one resolution for giant companies or massive businesses. You’ll be able to schedule a demo to get a greater understanding of what it has to supply. If you happen to can afford it, will probably be cash effectively spent.

What units CreatorIQ aside?

Not solely does CreatorIQ use tech to make the influencer advertising and marketing course of easier, however additionally they managed to resolve a few the problems that the trade has battled with for a very long time. These points embody follower fraud, inflated attain metrics and inauthentic influencers. Its AI additionally appears to be like in any respect the discrete components of the content material such because the picture itself, location, mentions and emojis and never simply the key phrases in a bio or caption.